International Session

Transcultural Management Society: The 8th International Session

Date & Time: Friday, May12, 2017, 18:35-20:30
Venue: Aoyama Gakuin University at Aoyama Campus Room 14404 (Building 14,4F)

MC: Dr. Jiro Usugami (Professor, School of Business, Aoyama Gakuin University)
18:35-18:40 Opening Remarks
Prof.& Dr. Emiko Magoshi, President of the Transcultural Management Society

Speaker:Mr. Hirotami Ohara, RPh, MBA, PhamD, PMP,Project Lead, Patient portal and Patient Insights,
Real World Informatics and Analytics Astellas US LLC
Topics: How Pharmaceutical Company Accelerate Patient-Centered R&D:
Capturing patients' Insights and behavioral differences between Japan and USA
Moderator:Mr. Akio Yamamoto (Assistant Professor, Meiji University School of Business Administration)

Guest Speaker: Mr. James E. Moynihan(Director, Intellectual Property Department, Louis Vuitton Japan Co)
Topic:IPR and Brand Management Strategies

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